A big part of a creative director’s role is to have the brand accessible to anyone that needs to work with it. This includes all global company employees, partners, customers, and other designers and developers.
During the course of my time at Vidyo, the entire product line was re-branded. As Vidyo moved from on-premises hardware installations to a cloud based SaaS company, our marketing messaging changed. The following product logos were created as a set underneath the larger corporate brand
Brand Identity Evolution
When I arrived at Vidyo, the current website, built by a 3rd party contractor, was locked down to employees at Vidyo with no access to stylesheets. A redesign was necessary as the website was not adequately responsive and about to lose it’s ranking with Google. In addition, it’s style was outdated. I led an effort to redesign the entire website in WordPress from the ground up including all six of the foreign sites at the time.
Vidyo Website Gallery
During the course of my time at Vidyo, I have managed / created / redesigned many websites including ZenDesk support sites, WordPress sites ( including WooCommerce, a WordPress multisite which holds six foreign sites, the corporate site, and the blog ), a native hard coded eCommerce site, the company intranet ( built with Lumapps in tandem with gSuite ) and have been able to play with many current technologies such as flexbox, svg animation, and detailed custom post types to support faceted search.